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Enterprise growth in the developing world is often constrained by capital, lack of training and skilled labor, market frictions and a general difficulty in identifying ventures with greater growth potential. In the case of women, entrepreneurship or self-employment is constrained further by several additional factors, such as lower levels of education and skills acquisition, restricted mobility, a higher burden of care work and social norms regarding appropriate work for women. The expansion of e-commerce and internet access in recent years has led us to investigate if digital technology could be leveraged in our setting to improve these skilled women’s access to wider product markets and enhance their earnings. This project update shares the methodology used to address this research question and early insights that have emerged so far.

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