The Pakistan Startup Ecosystem Report 2024 offers a deep dive into the journey of Pakistan’s entrepreneurial landscape, spotlighting the opportunities, challenges, and transformations that shape it. From a historic funding boom to today’s recalibrated focus on sustainability and innovation, the report provides key insights into the ecosystem’s evolution.

Discover how Pakistan’s startups are navigating economic headwinds while leveraging their immense potential, fueled by a young population, growing digital adoption, and promising infrastructure.

Enterprise growth in the developing world is often constrained by capital, lack of training and skilled labor, market frictions and a general difficulty in identifying ventures with greater growth potential. In the case of women, entrepreneurship or self-employment is constrained further by several additional factors, such as lower levels of education and skills acquisition, restricted mobility, a higher burden of care work and social norms regarding appropriate work for women. The expansion of e-commerce and internet access in recent years has led us to investigate if digital technology could be leveraged in our setting to improve these skilled women’s access to wider product markets and enhance their earnings. This project update shares the methodology used to address this research question and early insights that have emerged so far.