Extant research results illustrate that women are roughly half as likely to become entrepreneurs as men (Kauffman Compilation: Research on Gender and Entrepreneurship, 2016). However, women may see themselves fit in traditionally male jobs when the language used in the job advertisement is communal in nature (Gaucher, 2011), and vice versa. To empirically test this idea, the authors first sought to understand if there were any gender biases in the accelerators’ calls for applications using a validated scale of masculine and feminine words. They found a higher percentage of feminine words across most regions, which is in the opposite direction of what was expected. Second, the authors manipulated the language used in an accelerator program call for application (1) with the percentage of gendered words found from the accelerators on the ANDE list (3-4%) and (2) an exaggerated percentage of gendered words (9%), to see how it affected women and men’s perceptions of the accelerator program. In general, men in the U.S. express high entrepreneurial fit, sense of belonging, and application success possibly because the U.S. is high on both individualism and masculinity on Hoefstede’s country culture dimensions. However, women in Latin America report results that are opposite to men in the United States.

"Salaried wage jobs are the distinguishing feature separating the middle class from the poor in
developing countries (Banerjee and Duflo 2008). Where do salaried wage jobs come from, and
how can small and medium-sized firms create more of them? We review the evidence on
constraints to growth of small and medium enterprises. We first examine evidence on
constraints to capital and skilled labor, firms’ primary inputs to production. We then consider
factors that affect the efficiency with which firms are able to transform inputs into outputs,
focusing on managerial talent. Finally, we look at the importance of linking firms to markets
and the role of demand in generating firm growth. We conclude with a proposal for a research
agenda built around important but unanswered questions. "