Despite facing structural and individual barriers to business growth, women in low and middle income countries (LMICs) continue to carve out their own economic opportunities. Many are running businesses, often leveraging new technologies to expand their reach. Women are among the owners of 47% of businesses in Latin America and the Caribbean, 44% in East Asia and the Pacific, and 30% in Sub-Saharan Africa. In emerging economies, small and medium enterprises (SMEs) contribute 40% of the gross domestic product (GDP), underscoring their vital role in economic development. However, women entrepreneurs face systematic disadvantages in accessing capital, growing business networks, and fully participating in the digital economy.

In recent years, women entrepreneurs have increasingly embraced digital technologies, with social media emerging as a powerful tool for expanding their businesses, building customer relationships, and boosting visibility. Beyond social media, many are adopting e-commerce, AI-driven business tools, and online financial services. Yet significant challenges remain, including insufficient resources, limited technical skills, risks of gender-based harassment, privacy concerns, and digital exclusion. These obstacles restrict women’s ability to fully capitalize on the benefits of technologies that could support their business growth.

 This report provides fresh insights from an online survey of 2,870 women entrepreneurs from 96 LMICs, highlighting the key trends, challenges, and urgent actions required to create a more inclusive, secure, and healthy business environment for women-led enterprises. This year’s survey is an in-depth examination of key business technology issues explored in last year’s report, spotlighting how digital finance and social media are reshaping business for women.

"To gain a fuller picture of how MSMEs are using digital tools, DAI’s Center for Digital Acceleration partnered with survey firm Ipsos and Meta to administer a large-scale survey across 13 countries: Argentina, Bangladesh, Brazil, Cambodia, Colombia, India, Indonesia, Peru, Philippines, Sri Lanka, Thailand, Vietnam and Mexico. Despite the challenges of the pandemic, our researchers took a face-to-face approach allowing us to compare responses from MSMEs operating both online and off. The country briefs provide an overview of each country’s digital ecosystem and MSME sector, followed by a summary of findings regarding the impact of digital tool usage on MSMEs and economic growth, highlighting differences in the responses among key segments of the surveyed business population within each country."

"Endeavor Insight partnered with HSBC to examine the challenges that climate tech founders face as they scale their companies, and the opportunities for investors and supporters to help them succeed. This study demonstrates how global connectivity can further drive innovation and highlights what decision makers can do to better support female-led and minority-led companies."