"This Guide was developed for impact and mission-driven investors (“Investors”) operating in emerging markets to provide concrete, practical pathways for investing with a gender lens. The adoption of Gender Lens Investing strategies amongst investors in emerging markets in turn increases the amount of capital deployed towards women-led and gender inclusive businesses. Specifically, this Guide offers pathways for investment professionals, limited partners (LPs) and general partners (GPs) at impact and mission-driven Venture Capital (VC) and Private Equity (PE) firms that are investing in small and medium-sized enterprises (SMEs). Other actors that may also find the Guide useful are limited partners (LPs), asset managers, foundations, family offices and development finance institutions (DFI) that are providing capital to SMEs in emerging markets (Please see Figure 1: Who is this Guide for?). While the investor examples and data presented in the Guide originate from Investing in Women partners and countries of focus, the lessons learned apply broadly to investors operating in emerging markets.

There is no singular or linear path to investing with a gender lens, and there is no single ‘one-size-fits-all’ approach to meet the needs and theses of all investors. With that in mind, the Guide outlines various options for investing with a gender lens. We know that gender lens investing is not an “all-or-nothing” scenario. There are multiple ways to integrate progressive practices, including ways that are not resource-intensive. This Guide outlines entry points for investors at any point in their gender lens investing journey and provides various options for decisive actions that can be taken at any stage of the investment process.

There is no single prescribed starting point. Investors can customize their approach to getting started and/or to deepen their involvement. The Guide builds on – and contributes to – a rapidly growing body of knowledge shared within the fields of gender lens investing and development, and is intended to spur action and learning. Recognizing that new resources are continually emerging, this Guide delves into the “how” of gender lens investing and is designed to complement the work of our partners and colleagues cited throughout this paper."

"Through the support of Advancing Women’s Empowerment Fund driven by Aspen Network of Development Entrepreneurs (ANDE) and U.S. Agency for International Development (USAID), Property Point developed an Access to Finance Guide. The aim of the guide is to address the obstacles that prevent access to finance for WSGBs. One of the key elements of the project entails to equip you as a female entrepreneur with relevant information as you embark on your funding journey. In consultation with funding experts and other stakeholders, we have been able to compile this useful guide to assist entrepreneurs when applying for funding."

"This guide for financial and business development services providers is designed to help you, as a company or individual providing services to micro, small and medium-sized enterprises (MSMEs), to be more gender-inclusive in your work. Applying a gender lens to your approach and offerings will, without doubt, improve your service delivery to women entrepreneurs, your own business outcomes and the communities where you work. With this guide you will learn about the benefits of targeting women entrepreneurs and women-led businesses and how to tailor products and service delivery to them. We give you step-by-step guidance for how to begin to incorporate gender-inclusive strategies into your content and delivery of services, helping you to set the foundations for better overall impact and effectiveness."