"The objective of this research report is to help practitioners understand what systems change means in the context of social entrepreneurship, how it is distinct from direct service or “business-in-a-box” models and, most importantly, what it looks like in practice – not as lofty exhortations and abstract concepts, but as a set of concrete activities, processes, and leadership lessons. Our intent is to move beyond systems theories – which, while useful, can be difficult to apply in a practical context – and instead tell the stories of how these theories can be applied across a range of circumstances. These stories follow six for-profit and non-profit social entrepreneurs in the Schwab Foundation network, working in education, health, consumer rights, land rights, rural development and the informal economy, as their strategies evolved beyond organizational scale – growing the reach of a prescriptive, organizationally designed solution to a problem – to systemic scale, with the goal of shifting the rules, norms and values that make up social systems."