In order to influence the UK government and global policymakers to fulfill their commitments to women and girls and women’s economic justice, the Cherie Blair Foundation for Women and CARE International UK collaborated, with support from the Ares Charitable Foundation, to explore solutions for overcoming inequalities in unpaid care, and share how building caring economies can foster women’s entrepreneurship and economic justice. This joint paper outlines successful interventions to build caring economies in line with the feminist concept of the “5 Rs” of Recognition, Reduction, Redistribution, Representation and Reward for care work. Interventions include increasing care provision; investment in care and social services; focusing on care across the broad spectrum of caring needs – from disability care to elderly care and childcare; redistributing care work at the household level through social norms change; and driving economic transformation that changes laws, structures and economies, with carers, women in all their diversity, and girls leading the way.

Social Norms are the rules that govern behavior. Gender norms are social norms defining acceptable and appropriate actions for women and men in a given group or society. They are embedded in formal and informal institutions, nested in the mind, and produced and reproduced through social interaction. They play a role in shaping women and men’s (often unequal) access to resources and freedoms, thus affecting their voice, power and sense of self.

The purpose of this study was to gain quantitative and qualitative information about gender norms faced by women entrepreneurs in Pakistan related to childcare responsibilities and financial decision making and responsibility, which impact a woman’s ability to run and grow her own business. The focus group consisted of growth-oriented entrepreneurs with two or more employees and who have been in business for at least two years.

"Social Norms are the rules that govern behavior. Gender norms are social norms defining acceptable and appropriate actions for women and men in a given group or society. They are embedded in formal and informal institutions, nested in the mind, and produced and reproduced through social interaction. They play a role in shaping women and men’s (often unequal) access to resources and freedoms, thus affecting their voice, power and sense of self.

The purpose of this study was to gain quantitative and qualitative information about social and gender norms affecting women entrepreneurs in Vietnam related to childcare responsibilities, who should be the breadwinner and who is upholding these norms. The focus group consisted of growth-oriented entrepreneurs with two or more employees and who have been in business for at least two years."