Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs


“The extensive and ever-increasing penetration of mobile phones in developing and emerging markets presents a significant opportunity to women entrepreneurs who want to develop their micro businesses into flourishing small and growing enterprises. The objective of this study was to identify the most useful mobile value added services (VAS) solutions which would enable women entrepreneurs to advance their businesses in selected geographies. As a result of this identification exercise, this report serves as a valuable reminder that investment in mobile VAS presents promising and beneficial outcomes for commercial stakeholders, nongovernmental organisations (NGOs), governments and women entrepreneurs alike.”