"To gain a fuller picture of how MSMEs are using digital tools, DAI’s Center for Digital Acceleration partnered with survey firm Ipsos and Meta to administer a large-scale survey across 13 countries: Argentina, Bangladesh, Brazil, Cambodia, Colombia, India, Indonesia, Peru, Philippines, Sri Lanka, Thailand, Vietnam and Mexico. Despite the challenges of the pandemic, our researchers took a face-to-face approach allowing us to compare responses from MSMEs operating both online and off. The country briefs provide an overview of each country’s digital ecosystem and MSME sector, followed by a summary of findings regarding the impact of digital tool usage on MSMEs and economic growth, highlighting differences in the responses among key segments of the surveyed business population within each country."
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