With over 10 years of active involvement and experience, ANDE is committed to further deepening our role in the entrepreneurship and development ecosystem. Our updated global strategy, which informs ANDE’s global and regional work for the coming years, aligns with the United Nations’ Sustainable Devel­opment Goals (SDGs), specifically focusing efforts on three urgent issues: decent work and economic growth, gender equality, and climate and environmental action. This brief focuses on decent work and economic growth, for India. It has been developed in partnership with ANDE Members Upaya Social Ventures and Global Alliance for Mass Entrepreneurship (GAME). The brief highlights the current status quo of how small & growing businesses are contributing to creation of decent jobs and outlines strategies for collaborative action to strengthen the ecosystem.

"We initiated this study to identify demand-led macro unlocks that can drive growth for urban women (primarily the homepreneur segment), taking the lens of mass entrepreneurship. The intent was to present opportunities to ecosystem stakeholders, such that innovation, interventions, policies and business models can emerge that can lead to a conducive environment creating a path to bringing more women into the labour force in India."