Kenya generates 880,000 tons of plastic waste per year, comprising various subcategories such as polyethylene (PE), polypropylene (PP), polystyrene (PS), polyvinyl chloride (PVC), and polyethylene terephthalate (PET), with PET, PP and polyester being the most prevalent. The widespread use of plastic, particularly in urban areas, combined with inefficient waste management systems, leads to the pollution of water resources and severe negative impacts on marine life. Furthermore, plastic waste disposed in nature or in landfills emits greenhouse gases during its decomposition. Out of the 122 businesses identified through this study, 17 businesses operating in the plastic waste management sub-sector in Kenya have been identified, covering applications ranging from plastic waste reduction, recycling into new plastic products and waste conversion into energy. This study employed a mixed-methods approach to conduct a deep dive into the plastic waste management sub-sector in Kenya. Out of the 122 businesses identified through this study, 17 businesses operating in the plastic waste management sub-sector in Kenya have been identified, covering applications ranging from plastic waste reduction, recycling into new plastic products and waste conversion into energy.