Summary

“This guide for financial and business development services providers is designed to help you, as a company or individual providing services to micro, small and medium-sized enterprises (MSMEs), to be more gender-inclusive in your work. Applying a gender lens to your approach and offerings will, without doubt, improve your service delivery to women entrepreneurs, your own business outcomes and the communities where you work. With this guide you will learn about the benefits of targeting women entrepreneurs and women-led businesses and how to tailor products and service delivery to them. We give you step-by-step guidance for how to begin to incorporate gender-inclusive strategies into your content and delivery of services, helping you to set the foundations for better overall impact and effectiveness.”