During ANDE’s Global Annual Conference in Bangkok, BUZZEBEES CEO Michael Chen discussed how the company evolved from a startup into Thailand’s top CRM and Digital Engagement Platform. In an engaging fireside chat, he highlighted BUZZEBEES’ mission to connect the world, pioneering digital transformation, and fostering loyalty and e-commerce innovation.
Watch the full fireside chat between Michael Chen and ANDE’s Interim Executive Director here
A Decade of Connecting the World: Insights from Michael Chen, CEO of BUZZEBEES
When Michael Chen co-founded BUZZEBEES in 2012, his vision was clear: to connect the world through innovative digital engagement. A decade later, BUZZEBEES has evolved from a small tech startup to Thailand’s leading CRM and Digital Engagement Platform, serving a vast clientele across banking, insurance, FMCG, and retail. On September 11, Michael joined ANDE’s Interim Executive Director for a fireside chat at ANDE’s Global Annual Conference in Bangkok, sharing his insights on how to build and scale a digital ecosystem that empowers businesses of all sizes.
From Startup to Industry Leader
Michael’s passion for CRM and mobile applications transformed BUZZEBEES from its origins as a loyalty and rewards platform to an all-encompassing CRM solution provider. The company, now 600 employees strong, has built a robust ecosystem offering five key services: CRM loyalty and marketing solutions, rewards and privileges management, e-commerce enabling, retail and restaurant solutions, and affiliate marketing. This suite of services positions BUZZEBEES as a central connector in the digital landscape, enabling businesses to accelerate their growth and enhance consumer engagement.
A Vision for Growth and Connection
Michael’s leadership has enabled BUZZEBEES to understand and anticipate consumer behavior, offering solutions that address both enterprise and retail needs. With the mission of “CONNECTING THE WORLD,” the company continues to pioneer digital transformation, fostering a diverse partner network and empowering businesses to thrive in a competitive marketplace.
Through its end-to-end CRM and digital engagement solutions, BUZZEBEES is more than just a tech company—it’s a facilitator of growth, connection, and transformation across Thailand and beyond.