"Recent research has shed light on the different types of small and growing business (SGBs) in emerging markets and on the new and alternative financial products and business models that serve them. However, the connections between the financial needs of the different SGBs and the alternative approaches used by SGB finance providers often remain unclear. This report aims to increase awareness about the approaches that appear to be working best to address SGB finance gaps and to explore what additional support is needed to help scale them and drive the emergence of new ones."

"This report proposes a new segmentation framework to help financial service providers, enterprises, donors, limited partners (LPs), and field-building organizations understand and navigate the complex landscape of SGB investment in frontier and emerging markets. The segmentation framework we propose uniquely integrates a number of approaches often used independently, but rarely in concert with each other. Our methodology combined perspectives from leading SGB investors on how they segment the market; analysis of enterprise-level quantitative data from multiple SGB investors; and behavioral analysis of entrepreneurs using human-centered design techniques. We focus on enterprises with five to 250 employees and financing needs ranging from $20,000 to $2 million. We include both impact-oriented and traditional, “bread-and-butter” enterprises within the scope of this study. We do not include enterprises that are informal or are unlikely to embark on a path of formalization, due to their limited growth prospects and the major difficulties financial service providers face in serving them."