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ANDE
PUBLICATION Research, 2022

Extant research results illustrate that women are roughly half as likely to become entrepreneurs as men (Kauffman Compilation: Research on Gender and Entrepreneurship, 2016). However, women may see themselves fit in traditionally male jobs when the language used in the job advertisement is communal in nature (Gaucher, 2011), and vice versa. To empirically test this idea, the authors first sought to understand if there were any gender biases in the accelerators’ calls for applications using a validated scale of masculine and feminine words. They found a higher percentage of feminine words across most regions, which is in the opposite direction of what was expected. Second, the authors manipulated the language used in an accelerator program call for application (1) with the percentage of gendered words found from the accelerators on the ANDE list (3-4%) and (2) an exaggerated percentage of gendered words (9%), to see how it affected women and men’s perceptions of the accelerator program. In general, men in the U.S. express high entrepreneurial fit, sense of belonging, and application success possibly because the U.S. is high on both individualism and masculinity on Hoefstede’s country culture dimensions. However, women in Latin America report results that are opposite to men in the United States.

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STAFF MEMBER

Fernando joined ANDE in June 2022 after a decade of experience in the financial sector. He is a seasoned researcher who works on a variety of social justice issues, with a particular focus on gender studies. Fernando is also an academic member of the Mexican Academy of Men’s Gender Studies. He holds a Bachelor of…

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June 15, 2022
BLOG

“It was a turning point for me,” said Ruchi Jain, Founder and CEO of Taru Naturals, about her trip to the villages of small-scale farmers in India struggling with the effects of climate change. “I realized that if you want to make a big impact on the world, you have to be grassroots based—it has to be a movement.” Since then, Jain has grown Taru Naturals into a fair-trade network connecting over 10,000 tribal and small-scale organic farmers across India to the resources and training they need to grow climate-resilient crops and markets to sell their products.

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July
1
EVENT
4:00pm - 8:00pm EAT
Sarova Panafric Hotel, Kenya

Are you an ANDE member in East Africa? Welcome to an evening of networking with ecosystem players in Kenya.

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June
22
EVENT
3:00pm - 5:00pm EAT
Online

The ANDE East Africa Chapter is excited to invite you to the upcoming People & Talent Masterclass Workshop. This session will provide unique insights into the talent management landscape in Sub-Sahara

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June
29
STAFF MEMBER

Alissa joined ANDE in April 2022 and serves as our Program Manager for the Guatemala Entrepreneurship Development Initiative (GEDI), based in Guatemala City.  Over the past 20 years, Alissa has supported international development initiatives in Latin America to promote economic development, community-based conservation, and sustainable agriculture initiatives. Prior to joining ANDE, Alissa served as Regional…

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