"This study conducts a comparative analysis of social enterprise intermediaries in China and India to better understand how they legitimize social enterprises in new settings. To address theoretical weakness in this sphere, it combines several institutional theories to capture disruptions created by institutional innovation and also legitimizing processes. Drawing on data collected from surveys, interviews, and websites in each country, it finds that intermediaries mitigate negative and leverage positive influences of external institutions though their strategies vary due to country differences in institutional pressures. This information is key to building intermediaries' capacity to institutionalize social enterprises as new institutional actors."