"Business incubation is a growing area attracting substantial interest both from governments and the private sector. Unfortunately, it is difficult for "would-be-entrepreneurs" to operate an informed choice given the large variety in nomenclature, programmes, services offered, underpinning business models, and the frequent lack of availability of performance data, or a common set of metrics that could be used to compute (and provide) widely acceptable KPI useful to facilitate the choice. Additionally, the role of the Information Management System has been under investigated. The present paper presents the research being conducted for the design and implementation of a modular information management system expressly designed to adapt to the needs of business incubators irrespective of the business model and approach adopted. The design is informed of the most relevant different business models presently adopted, the set of services and programmes offered, and the guidelines proposed by the European Union and the CSI federation. Best practices adopted in the UK and Europe have also been considered along with Cabral-Dahab principles. Finally, we identified a set of metrics that can be easily collected and used to generate valuable KPI able to support both the business incubation management as well as the applicants."