"Adapting from the Ground Up draws upon a growing body of research and projects on private sector adaptation. It shares examples from case studies of interventions in Cambodia, Nicaragua, Tajikistan, and Zimbabwe, which successfully catalyzed MSE investment in climate adaptation measures in the agriculture sector. The report also presents a number of shorter case studies from projects and initiatives in Benin, Cook Islands, Ethiopia, Honduras, India, Namibia, Rwanda, and Tanzania. The report also describes the different elements that policymakers need to take into account when designing policies and interventions to catalyze MSE investment in adaptation."