"Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), to promote aspiring and existing women entrepreneurs in India. Under the name of ‘Her&Now’, the project also implements a media campaign to tell the stories of successful women entrepreneurs and to foster a positive mindset change in society. In this framework, GIZ has conducted this study to: establish the current profile of and barriers facing women entrepreneurs; analyse promising sectors and regions across India for women-owned/led businesses; ascertain potential sectors that would generate income and employment for for women entrepreneurs; and provide recommendations for policymakers and implementing partner interventions on women entrepreneurship."

"This study explores how the social entrepreneurship ecosystem can unite to develop an action plan on gender lens incubation and investing for enterprises focused on the low income market segment in India. It takes an international perspective with a geographical focus on India an emerging leader in innovation for the bottom of the pyramid (BOP) and is supported by examples of such innovative high impact, sustainable enterprises."