"This paper provides an analysis of local development, to deepen understanding of characteristics and behavior of women in rural areas in the municipality of Los Cabos, Baja California Sur. Specifically in the local delegations of Santiago, Miraflores, and La Ribera. We also identify investment opportunities that promote the entrepreneurial activity of women in that area. We wish to determine the business opportunities available in the area. We also identify market demands, available and potential resources, and analyze the possible impact of local areas through potential economic activities. The methodology involved examining documentary sources. In addition, we utilize direct observation, and planning workshops. Later, we administer a questionnaire to a representative sample of women from the study area. The results allow us to diagnose the woman’s situation and her development opportunities."