According to groundbreaking research in India and Kenya, catalyzing green entrepreneurship in small and medium-sized businesses represents a trillion-dollar opportunity in those countries.

With support from the IKEA Foundation, ANDE released new research on the market potential for green entrepreneurship in Kenya and India. These reports use new data to assess the state of green entrepreneurship in each country, available financial and technical support for SGBs, and key challenges and opportunities facing stakeholders. The reports also offer detailed looks at eleven key green sectors, including common business models and estimation of market potential between 2022 - 2030.