Summary

“Working on myriad cases of inclusive business projects over the past five years, we have gathered deep insights to be able to create and test a robust tool that works in the context of Bangladesh. The goal of the publication is to inspire social ventures adequately serve the bottom of the pyramid by leveraging this robust framework, which allows for a detailed list of factors ensuring viability, sustainability and scalability.

Focus has invariably shifted towards building sustainable models where we work not in isolation, but hand in hand with entrepreneurs, investors and organizations to explore new markets, discover more customers, and, in the process, transform lives of the underserved 2.7 billion. The solution lies in bringing them as an integral part of the market economy, create employment and convert them into consumers; not keep them in fringes of the informal economy.”