Summary

“After more than two years of living with the acute challenges of the COVID-19 pandemic, the small and growing business (SGB) sector is now facing a longer-term reality that affects not only business operations but also how these businesses measure and communicate their impact. The SGB sector is at a critical junction in the pandemic where organizations need to reflect on how hastily crafted impact measurement and management (IMM) solutions may or may not fit into their longer-term IMM strategy.

For these reasons, the purpose of this brief is to:

1. Highlight the unique IMM challenges faced by Sub-Saharan African SGBs due to COVID-19;
2. Guide entrepreneurial ecosystem builders in adapting their IMM systems within the context of the new COVID-19 reality; and
3. Provide tailored resources to enable entrepreneurial ecosystem builders to further adapt their IMM systems to best support entrepreneurs in the «new abnormal.»”