"Investigating what characterizes women’s entrepreneurship and what type of enterprise development support they need sheds light on the importance of understanding what drives exclusion and inclusion in social, political and economic processes in societies. This paper aims to contribute to the debate by discussing the importance and practicalities of gender-aware WED. Gender-aware WED recognizes the gendered risks and uncertainties in which women operate their businesses and assists women in coping with these insecurities at home, in the community and in the business environment. In addition, it strives to create a level playing field by ensuring access to, and control over, resources and opportunities for all entrepreneurs, regardless of business type, industry choice, gender, age, health status, location or ethnicity."