"This report combines analysis of aggregated portfolios, survey data, and personal stories from participants to illuminate the 100% impact investor experience. We begin by sharing why these investors are creating more positively impactful portfolios - identifying their motivations for impact and "going all in." We then introduce them through their personal stories, demonstrating the diversity, resolve and rigor of their approaches. Next we explore how they got started, and what processes and procedures they followed to commence their respective journeys. We then share select investment strategies and an analysis of the aggregate portfolios through the lens of entity type and asset size. Finally, we address performance, both impact and financial, before concluding with our key takeaways, and debunking of myths."

"This report stems from a point of view shared by Toniic and Shell Foundation: that venture philanthropists and impact investors actively collaborating can increase the amount of impact investment capital into early-stage impact enterprises. The objective of this report is to provide a practical and user-friendly guide primarily for impact investors to encourage them to deploy their investment capital directly or indirectly (via financial intermediaries and funds) into impact enterprises at an earlier stage. In particular, we have targeted individual investors and family offices."