“As part of an effort to increase the evidence related to youth entrepreneurship in the Arab world, the ILO has joined with regional partners to create the Taqeem initiative. Taqeem provides support for the rigorous evaluation of youth interventions and disseminates findings and recommendations on “what works” in youth employment. As part of the Taqeem initiative, a global research team was assembled to evaluate the impact of an innovative youth entrepreneurship reality TV show in Egypt called El Mashrou3, produced and directed by the international NGO Bamyan Media. Bamyan defines the primary objective of the show as: to use the power of mass media to inspire a new generation of youth entrepreneurs. This is achieved through broadcasting messages about entrepreneurship skills and good business practices. In addition to producing the show, Bamyan Media carried out support activities to create a bridge between El Mashrou3 and the real world. A website was created so that viewers could access online courses, educational videos and mentoring services. Public viewing parties and networking events were also organized.
This report has several purposes. The first is to set out clearly for the study team and for interested parties all the details involved in selecting the study population, including details of the random selection process used. The second is to summarize information from the baseline survey to give a picture of the types of young people involved in the study. Finally, the report provides background information about the TV show itself, the contestants and the content of the episodes. It should be noted that only minimal data are presented from the baseline survey, as data continue to be collected, improved and analysed.”