The Aspen Network of Development Entrepreneurs (ANDE), a global network working to advance emerging market entrepreneurship, recently partnered with the International Development Research Centre (IDRC) to support a set of partnerships explicitly designed to help small and growing businesses (SGBs) improve their own approaches to collecting and using data on gender to increase their impact. These projects were more than an exercise in changing perspectives. Instead, we collectively and purposefully attempted to “flip the script” toward empowering business owners and managers with the agency and tools to harness their data – not for the researcher’s benefit, but for their own business and community development.