The Insights to Innovation session is part of the ANDE Member Showcase-an initiative that spotlights selected member organizations work and aims to raise awareness of ANDE members' activities.
ANDE East & Southeast Asia chapter is thrilled to invite you to join us for the 2nd Member Showcase, featuring the ANDE member organization from Malaysia, Satu Creative.
How might we innovate with greater confidence and less risk? This session by Satu Creative explores how human-centered design helps organizations ground their strategies in real user needs. Through practical tools and mindsets, participants will learn how to frame challenges, gather inspiration, and uncover meaningful insights that lead to solutions that are both relevant and de-risked. Innovation doesn’t start with ideas. It starts with empathy.
If you would like to participate in this session and be part of the conversations, you are encouraged to RSVP before Tuesday 25th November 2025 to avoid missing out!
AGENDA
09:30 – 09:35: Welcome remarks
09:35 – 09:45: Introduction to Human-Centered Design
09:45 – 09:55: Framing a Challenge
09:55 – 10:05: Gathering Inspiration
10:05 – 10:15: Synthesizing for Action
10:15 – 10:25: Q&A & Conclusion
10:25 – 10:30: Wrap Up
Ahmad Azuar Zainuddin is a leading voice at the intersection of innovation, entrepreneurship, and inclusive growth in Southeast Asia. As the CEO of Satu Creative, he designs and drives ecosystems that empower thousands of entrepreneurs and changemakers across the ASEAN region.
Azuar brings over a decade of experience in transforming ideas into scalable, impact-driven ventures. His work bridges sectors – from multinational corporations and grassroots entrepreneurs to government agencies and emerging tech ecosystems. Recognised globally, he was named one of the Top 3 Best Implementing Partners at the Shell LiveWIRE Top Ten Innovators Awards in both 2022 and 2024.
A dynamic speaker and strategist, Azuar is known for delivering sharp, actionable insights on innovation, purpose-driven leadership, and the future of work. His thought leadership appears regularly in The Edge Malaysia,Astro Awani and BFM, and he has spoken on global stages from Cancun and Bangkok to Jakarta and Kuala Lumpur.
The Insights to Innovation session is brought to you by ANDE Member Showcase, an initiative that highlights the work from the selected member organizations and aims to raise awareness of ANDE members’ activities, foster collaboration and partnerships, and share practical resources and lessons learned within the entrepreneurship support ecosystem.